The Financial Times announces the appointment of Priscilla Baffour as its global head of diversity and inclusion.
She will start in the newly created role in March.
Baffour joins the FT from ITN, where she oversaw the organization’s diversity and inclusion strategy and pioneered its work around the gender and BAME pay gap. Before that, she founded We do Diversity and spent five years at Channel 4 where she spearheaded 4talent and won the Deputy Prime Minister’s Excellence Award for playing a key role in tackling social mobility.
Baffour was also part of the team responsible for implementing Channel 4’s 360 Diversity Charter.
“I’m absolutely delighted to be joining the FT and looking forward to leading on a vital part of the company’s strategy,” said Baffour in a statement. “It will be an honor to work with such an ambitious team who have already made such great progress in this space.”
Baffour will support the FT’s efforts to improve the gender pay gap and help attract and nurture a diverse workforce.
Over the past decade she has led several diversity initiatives with media companies, including BBC, British Council, ITV, Media Trust and News International.
