FT.com site to turn pink

Lara O’Reilly of New Media Age writes that The Financial Times website will undergo a redesign aimed at boosting subscriptions and to make it look more like the printed paper.

O’Reilly writes, “The revamped FT.com site will show articles on a pink background – currently only the landing page is pink – and will also feature bigger graphics and videos, as well as ‘more intelligent’ linking on articles to steer readers to related content.

“In addition, the website’s search function will include blog and video content for the first time.

“FT.com managing director Rob Grimshaw said, ‘This is a major change to the look and feel of the site, which will make it much more readable and encourage more people to come and take a look.’

“The revamp is estimated to go live by the end of June this year.”

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