Categories: OLD Media Moves

FT.com paid circulation up 50 percent

Amy Wicks of Women’s Wear Daily reports that the subscriptions to the Financial Times website have risen 50 percent in the past year.

Wicks writes, “A combined subscription for print and online is $33.96 a month, and a premium subscription to online only is nearly $30 a month. Overall, FT.com’s paid circulation is up more than 50 percent, to 207,000, a third of total global paid circulation. Chief executive officer John Ridding said advertisers are paying the same rates now for print and online.

“For 2010, the FT’s ad revenues rose more than 10 percent, thanks, in part, to the return of the luxury category, and FT.com saw double-digit ad revenue growth, helped by the rise of new mobile platforms. ‘This [the U.S.] is our biggest market now,’ said Ridding, noting that circulation in the U.S. is 120,000. How to Spend It, the FT’s weekend glossy (which launched in 1994), posted a 40 percent increase in advertising, and the March 19 fashion issue will be the biggest ever published in the U.S.

“When it came to talking competition, Ridding wholeheartedly believes that when The New York Times implements its metered system, it will be successful. But don’t hold your breath for an iPad-only version of the FT. ‘We’re always in favor of innovation and experimenting, but I don’t see the need to invest in a new publication. Our current brand is doing just fine.'”

Read more here.


Recent Posts

PCWorld executive editor Ung dies at 58

PCWorld executive editor Gordon Mah Ung, a tireless journalist we once described as a founding father…

20 hours ago

CNBC taps Sullivan as “Power Lunch” co-anchor

CNBC senior vice president Dan Colarusso sent out the following on Monday: Before this year comes to…

2 days ago

Business Insider hires Brooks as standards editor

Business Insider editor in chief Jamie Heller sent out the following on Monday: I'm excited to share…

2 days ago

Is this the end of CoinDesk as we know it?

Former CoinDesk editorial staffer Michael McSweeney writes about the recent happenings at the cryptocurrency news site, where…

3 days ago

LinkedIn finance editor Singh departs

Manas Pratap Singh, finance editor for LinkedIn News Europe, has left for a new opportunity…

4 days ago

Washington Post announces start of third newsroom

Washington Post executive editor Matt Murray sent out the following on Friday: Dear All, Over the last…

5 days ago