Media Moves

FT.com offers discount as part of 125th anniversary

April 30, 2013

Posted by Chris Roush

Lauren Indvik of Mashable writes about how the Financial Times is celebrating its 125th anniversary.

Indvik writes, “The Financial Times is celebrating its 125th anniversary this week, offering a one-year standard subscription to the FT.com for $125, approximately 62% off the regular retail price.

“The offer is valid to first-time U.S. subscribers only through May 1 at ft.com/125. The FT is promoting the offer through paid placements on Twitter and LinkedIn, and offering it as a redeemable Foursquare special for those who check in at the Empire State Building and New York Stock Exchange.

“This isn’t the first time the FT has run a special promotion on an online subscription, though it is, to my knowledge, the biggest discount it has extended to date. The FT offered a free Nexus 7 tablet with a subscription in December, helping the newspaper finish the year with a record paid circulation of 602,000, of which 316,000 were digital subscriptions.

“In addition to the discount, the FT is celebrating its anniversary with a host of appearances and promotions in New York. FT Group CEO John Ridding (whom we interviewed last month) and FT Editor Lionel Barber will ring the Closing Bell at the NYSE and make an appearance on CNBC’s Closing Bell at 4 p.m. Tuesday. On Wednesday, the Empire State Building will be lit up in the FT‘s signature pink for the first time ever.”

Read more here.

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