FT.com launches new video platform

The Financial Times announced Wednesday the launch of a new video technology platform and a dedicated video hub on FT.com.

Users will experience video on a broader range of mobile devices, including the iPad. The video content will be available on an exclusive area at www.ft.com/video, as well as being embedded in relevant news stories and analysis.

The redesigned section of the website is in line with the look and feel of the Financial Times brand, and includes a number of options to help users better navigate content on the site.

The new features include an “editor’s choice” selection of the top videos, a “most popular” section that lets users see at a glance what everyone else is watching, and users can also search by the most recently added videos.

Categories have been developed to align content with the main FT.com sections: Companies, Markets, Global Economy, Management, Personal Finance and World.

“FT.com video content is extremely popular for both users and advertisers,” said Steve Pinches, lead product manager, FT.com, in a statement. “The FT.com now publishes over 180 videos a month and has seen video views top 1 million a month.  In response to this demand we are investing in an enhanced video platform which, as well as providing a much improved user experience, will also allow for much deeper integration of video right across FT.com and emerging platforms.”