The Financial Times announced Wednesday the launch of a new video technology platform and a dedicated video hub on FT.com.
The redesigned section of the website is in line with the look and feel of the Financial Times brand, and includes a number of options to help users better navigate content on the site.
The new features include an “editor’s choice” selection of the top videos, a “most popular” section that lets users see at a glance what everyone else is watching, and users can also search by the most recently added videos.
Categories have been developed to align content with the main FT.com sections: Companies, Markets, Global Economy, Management, Personal Finance and World.
“FT.com video content is extremely popular for both users and advertisers,” said Steve Pinches, lead product manager, FT.com, in a statement. “The FT.com now publishes over 180 videos a month and has seen video views top 1 million a month. In response to this demand we are investing in an enhanced video platform which, as well as providing a much improved user experience, will also allow for much deeper integration of video right across FT.com and emerging platforms.”
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