Jackson and Plunkett write, “Currently, readers can access up to three articles a month if they are registered, but must become subscribers to access any more.
“Starting on Friday, the newspaper, which is owned by the Pearson Group, will begin rolling out a system where visitors are offered a month’s trial providing access to most FT content for a ‘nominal’sum.
“The FT says it is still working on the details of the new system, but initially those already registered will still be able to access three articles a month.
“FT CEO John Ridding said: ‘Eight years ago we launched the metered model, which has been fantastically successful. It’s been a real source of transformation and a good source of contribution to the business. We are evolving this and developing a different approach which is paid-for trials, whereby as for a nominal sum, will have unlimited access for a month.
“‘The theory is that within that they can build a habit, and then become a subscriber.'”
Read more here.
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