Categories: OLD Media Moves

FT builds studios to add more video content to Web site

Sara Kimberley of MediaWeek reports that the Financial Times is building two studios to increase its video capabilities on its Web site.

Kimberley reports, “Content will include news, analysis from across the world and head-to-head interviews, as well as special projects and reports, which will be more commercially driven. The audio studio will be used for podcasts as well as round table discussions.

“The Pearson-owned business newspaper will charge non-subscribers to use the online video service, if they use the service more than 10 times a month. If visitors use the site more than three times in a month, they will be asked to register.

“FT.com has had more than one million video views for its current service, which was boosted by the launch of the FT mini-player in July. The paper already produces up to 170 videos every month.”