FoxBusiness.com poll not fair and balanced

Zac Bissonnette of DailyFinance.com writes that a recent reader poll on FoxBusiness.com about health care reform didn’t give any options for those who wanted to vote that they liked the changes.

Bissonnette writes, “With no available choice reflecting that position, an apparently commanding 73% of poll-takers elected to criticize the bill. ‘Not a scientific poll’ indeed.

“A Fox Business executive, Ray Hennessey, says it doesn’t matter a great deal how the responses were worded since the results of polls like this aren’t used in news gathering. ‘These are nonscientific surveys, not polls, and readers who find them biased can simply choose not to make their opinions heard,’ says Hennessey. ‘We do different ones every day, and they are simply user-engagement tools.’

“Fair enough. Maybe the next poll — sorry, ‘nonscientific survey’ — will even seek to engage users who favor health care reform.”

Read more here.