OLD Media Moves

Fox Business slamming Cramer in ads

October 15, 2008

Holly Sanders of the New York Post writes Wednesday that Fox Business Network has been running ads on other networks, including CNBC, that slam Jim Cramer, host of CNBC’s “Mad Money” show.

Jim CramerSanders writes, “Fox Business skirted CNBC’s ad sales department by buying spots in local markets, including New York and Los Angeles, from cable operators such as Time Warner Cable and Comcast. (Fox Business is part of News Corp., which also owns The Post. )

“‘It is a predictably desperate attempt by a completely irrelevant network with ratings so pathetically small they refuse to make them public,’ said a CNBC spokesman. ‘As recent market events attest, Jim Cramer has proven once again to be one of the most insightful and knowledgeable commentators in business news today.’

“Fox Business, which just hit its one-year anniversary, has been taking shots at its much bigger rival since the start, but the Cramer ad is a more personal attack.

“Yesterday, a Fox spokeswoman defended the ad, saying, ‘CNBC has become an industry joke thanks to Cramer’s irresponsible, sloppy commentary and wildly inaccurate predictions – how many more times is he going to apologize for tanking CNBC’s credibility?'”

Read more here

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