Fox Business ratings up with new lineup
Fox Business Network saw a double-digit increase in ratings last week — the first after it overhauled its daytime lineup.
Its ratings for the first week of the new lineup were up 12 percent in total viewers and up 30 percent in the key 25- to 54-year-old demographic, according to Nielsen, when compared to the ratings for Fox Business in the first five months of the year.
It recorded 67,000 total viewers, up 7,000 viewers. In the 25 to 54 demographic, its viewership was 13,000, up from 10,000 in the first five months of the year.
“It’s fresh, fast, and fun,” said managing editor and anchor Neil Cavuto. “We’re engaging viewers, and they’re clearly responding.”
It remains second in the business news ratings game, behind CNBC, which averaged 188,000 total viewers last week with 62,000 in the 25 to 54 demographic. But the growth is encouraging for the network, which launched in October 2007.
The new lineup, which started June 1, included giving the 6 a.m. to 9 a.m. slot to anchor Maria Bartiromo and a new show to Trish Regan.
In addition, last Friday’s editions of “Varney & Co” and “Cavuto: Coast to Coast” topped MSNBC’s “NewsNation” and “Andrea Mitchell Reports” in the 25 to 54 demographic.