Categories: OLD Media Moves

Fox Business posts best month of 2015

Helped by a new schedule and the stock market’s ups and downs, Fox Business Network recorded its highest ratings of the year in August.

The eight-year-old network, according to Nielsen, averaged 89,000 total viewers and 16,000 viewers in the key 25- to 54-year-old demographic.

During the business day, that was an increase of 98 percent in total viewers and a 167 percent in the 25 to 54 demo compared to August 2014.

Among its shows, “Varney & Company” recorded the network’s highest-rated month ever in total viewers for the 9 a.m. to noon slot with 114,000 while “Cavuto: Coast to Coast” posted the network’s highest-rated noon to 2 p.m. slot ever with 16,000 in the 26 to 54 demographic.

“Lou Dobbs Tonight” scored its highest-rated month since May 2013 with an average of 96,000 viewers, while “Risk & Reward” had Fox Business Network’s highest-rated month since November 2012 in the 5 p.m. to 6 p.m. slot with an average of 44,000 viewers.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.