Michael Learmonth of Silicon Alley Insider writes Wednesday that Fox Business Network‘s Web site has passed CNBC‘s site in terms of visits.
FoxBusiness.com: 1.01 million uniques
CNBC.com: 998,000 uniques
“Consider, for a moment, how pathetic and worrisome this is for NBC U. CNBC has been around since the early 90s; FBN launched in August. FBN likely is getting help from News Corp.’s big sites, including Marketwatch, WSJ.com and maybe even MySpace. But CNBC has plenty of help, too, via a corporate structure that includes MSNBC.com (50-50 joint venture partner with Microsoft), which gives NBC News a massive presence on the Web.
“Some perspective: Both FoxBusiness.com and CNBC.com are relative non-players in business news on the Web, ranking No. 20 and No. 21, respectively according to comScore, well behind top-ranked Yahoo Finance (18.8 million) , and second-place AOL Money and Finance (13.9 million). CNNMoney.com comes in sixth, at 5.6 million.”
Read more here. It should be noted that the “business” button on Foxnews.com directs to FoxBusiness.com, a significant source of traffic for the site.
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