Fox Business News will get off to a good start

Kevin Downey of Media Life magazine writes that the upcoming Fox Business Network should have a strong reception when it launches Oct. 15, particularly from advertisers.

Downey wrote, “But buyers think FBN should do well even before then, right out of the gate. They believe there’s plenty of room for another business network, judging by the surging ratings at CNBC. (Bloomberg Television isn’t measured by Nielsen.)

“CNBC’s daytime audience in second quarter was up 11 percent from the year-earlier period, to an average 197,000 viewers, according to an analysis of Nielsen Media Research ratings by Turner Broadcasting. The primetime audience for CNBC, which has 93 million subscribers, jumped 35 percent, to 221,000 people.

“And that’s not including the rather sizable numbers, perhaps hundreds of thousands, who watch the network outside the home. They are not now measured by Nielsen but that will change in September when the ratings service begins measuring viewing in places like airports, hotels and offices, where it’s believed business networks generate the most viewers.

“‘This is going to boost the audience delivery of business news networks,’ says Brad Adgate, senior vice president and corporate research director at Horizon Media.”

Read more here.