OLD Media Moves

Fox Biz’s largest key audience during biz day occurs in the morning

December 8, 2011

Posted by Chris Roush


Fox Business Network gets its largest number of viewers in the key 25 to 54 age bracket for the business day before noon, according to Nielsen data provided to Talking Biz News from an independent third party.

Its largest number of viewers in that key demographic occurs between 10 a.m. and 11 a.m., according to date for October. In October 2011, Fox Business had 17,000 viewers during that hour, up from 14,000 viewers in that same hour during October 2010.

Its second-biggest audience in that key demographic occurs in the 9 a.m. to 10 a.m. and the 11 a.m. to noon slots, when it had 10,000 viewers in October. The viewers were unchanged from October 2010 in the 9 a.m. hour, but down 2,000 viewers for October in the 11 a.m. hour.

Fox Business anchor Stuart Varney‘s show begins at 9:20 and runs until 11 a.m. It is followed by “Fox Business,” which begins at 11 a.m. and runs until 3 p.m.

The data also shows that Fox Business business day programming is not getting much of an audience from the “Imus in the Morning” show that runs on the network from 6 a.m. to 9:20 a.m. That show had just 4,000 viewers in the 25-54 demographic in October, down from 6,000 viewers in that demographic in October 2010.

Fox Business averaged 8,000 to 9,000 viewers in the 25-54 demographic for each hour in October after noon until 4 p.m., when the average dropped to 5,000 viewers. Viewership was up slightly from 2 p.m. to 4 p.m. compared to October 2010.

The network’s afternoon shows include “Closing Bell” with Liz Claman, which runs from 3 p.m. to 4 p.m., and then “After the Bell,” which features Claman and David Asman.

NOTE: This post has been updated to reflect that Talking Biz News looked only at Fox Business Network ratings during the business day, not its entire programming.

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