Michele Greppi of TV Week writes that the upcoming launch of the Fox Business Network on Oct. 15 will spur more ad spending for television business news shows and networks.
Greppi wrote, “It’s a niche market that draws upscale viewers. Published ratings may look small, but that’s because they don’t cover out-of-home viewers on Wall Street and in offices nationwide who watch cable business news as a matter of necessity. They’re influential, hard-to-reach viewers whom advertisers covet.
“‘In the business channel environment, you don’t have to have very big numbers to be successful,’ said Mark Fratrik, a vice president at research firm BIA Financial Network.
“Fox Business Network will enter a milieu that’s been dominated by CNBC, whose top-rated daytime show ‘Street Signs’ drew 290,000 viewers in July, according to Nielsen Media Research.”
Read more here.
