OLD Media Moves

Fox Business Network to begin new morning show next week

December 13, 2007

Posted by Chris Roush

Sam Thielman of Variety reports Thursday that the two-month old Fox Business Network will begin a new morning show called “Opening Bell” beginning next week.

Alexis GlickThielman wrote, “The hourlong will run in place of the fourth hour of ‘Money for Breakfast,’ structuring the FBN morning shows along the lines of CNBC’s 6-9 a.m. ‘Squawk Box’ and the subsequent ‘Squawk on the Street.’

“Former CNBCer Alexis Glick will be anchoring the show, which will focus on the market openings and stock updates as well as major news stories. In a release, Fox News exec VP Kevin Magee said ‘Opening Bell’ will give people ‘a one-hour daily snapshot into what’s expected to happen on Wall Street for the day.’

“When FBN entered the scene in October, Magee reportedly said that he didn’t want the network to steal viewers from CNBC or Bloomberg TV, hoping instead to pull in people who don’t ordinarily watch financial news. (FBN has since been true to that non-traditional philosophy with segments like the cartoon finance analysis bit, ‘Hoofy and Boo.’)”

Read more here.

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