OLD Media Moves

Fox Business Network stakes claim on NYSE floor

October 23, 2007

Posted by Chris Roush

Anupreeta Das of Reuters writes Tuesday that Fox Business Network has staked out its spot on the New York Stock Exchange floor despite the decreasing number of traders due to electronic trading.

NYSE trading floorDas wrote, “Already nicknamed the ‘Foxhole’ by some, the studio is squeezed between two floor trading booths, unlike CNBC and other rival networks that operate their studios one story above the trading floor.

“FBN hopes the unique location can give it an edge over its more established rival CNBC, whose star reporter Maria Bartiromo in 1995 became the first journalist to report live daily from the NYSE floor.

“But with stock market action moving almost entirely off the floor and onto computer screens, the NYSE floor is unlikely to be the battleground where the two networks fight for eyeballs, analysts said.

“‘FBN may be able to give CNBC a run for its money, but it won’t happen on the floor of the stock exchange,’ said Robert Thompson, a professor of television and popular culture at Syracuse University.”

Read more here.

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