Carl Marcucci of RBR-TRVBR writes about the graphics overhaul that has occurred at Fox Business Network.
Marcucci writes, “FBN will now, for the first time ever, have a specific vehicle in place to utilize social media. The ticker will now include a dedicated space for any text information, meaning headlines, tweets, Facebook comments and more. Previously, if they wanted to incorporate Twitter, it would have to be in the lower third, meaning it could only stay on air for a short time, and then would have to disappear once the camera switches to a guest that needs to be identified (since this is the space where chyrons–graphics that occupy the lower area of the screen–appear).
“Ray Lambiase, Senior VP of Graphics at FBN, tells RBR-TVBR: ‘By dedicating an area of our new data ticker exclusively to text headlines, we will have the opportunity to – at any time and as often and for as long as we like – display social media comments, without ever interrupting the flow of financial data that our business viewers expect to see.’
“Given the key role that social media will play in the 2012 election, the redesign comes at a perfect time. As FBN has been committed to covering the election from a business perspective, when the network hosts its debate coverage, it can for the first time display a continuous social media feed of tweets featuring comments about that night’s event. So, be on the lookout for FBN’s first on-air social media incorporation to begin around 10/3.”
Read more here.
