ICN 2.0 writes, “In the last hour of the market day when trading is going on FBN’s business viewers get to watch video of a hot air balloon flying across Colorado. I only bothered to check the network after the balloon landed just to make sure it was covering business news. It wasn’t. Brilliant. If CNBC did it too they deserve the same amount of scorn but I have not been able to verify yet that CNBC did or didn’t cover it.
“Business networks are there to cover business news. What’s a flying balloon with a 6 year old boy supposedly inside got to do with NASDAQ? Or the Dow? Oil Futures? Are mylar producers going to take a hit if the boy was ever actually inside (which as of this writing we’re still not sure)? Is that your business tie in to this sensational live video pandering?
“This isn’t the first time FBN has held up doing what’s it’s supposed to be doing for something it’s not supposed to be doing. It interrupted its business newscast to talk about Michael Jackson’s autopsy results.”
OLD Media Moves
Fox Business needs to stick to biz news
October 17, 2009
Inside Cable News 2.0 ponders the question as to why Fox Business Network broke away from business news to show coverage of the Colorado balloon boy.
“Business networks are there to cover business news. What’s a flying balloon with a 6 year old boy supposedly inside got to do with NASDAQ? Or the Dow? Oil Futures? Are mylar producers going to take a hit if the boy was ever actually inside (which as of this writing we’re still not sure)? Is that your business tie in to this sensational live video pandering?
“This isn’t the first time FBN has held up doing what’s it’s supposed to be doing for something it’s not supposed to be doing. It interrupted its business newscast to talk about Michael Jackson’s autopsy results.”
Read more here.
Media News
D CEO launching “Greater Good” publication
July 26, 2024
Media News
NY Post hires Franey to cover Wall Street
July 26, 2024
Media News
Woo moves to Google/Alphabet beat for The Information
July 26, 2024
Full-Time
WSJ seeks a deputy investigations editor for visuals
July 26, 2024
Full-Time
WSJ seeks a senior publishing editor
July 26, 2024
Subscribe to TBN
Receive updates about new stories in the industry daily or weekly.