Fox Business Network‘s iPad application debuts on Monday, writes Peter Finocchiaro of Mobile Marketer.
“‘From a trader’s perspective, life at the terminal has all sorts of things going on,’ said Jeff Misenti, vice president and general manager of Fox News Digital, New York. ‘We’re a channel talking about all that stuff, and now we have a medium with a device where viewers can play and act along.
“‘“[We’re aiming for] immersive devices and experiences that people can use not only on the go but also while watching the channel,’ he said. ‘This is baseline – we have grandiose plans to keep upgrading as the device improves.'”
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