Fox Business launches iPad app

Fox Business Network‘s iPad application debuts on Monday, writes Peter Finocchiaro of Mobile Marketer.

Finocchiaro writes, “Fox Business is targeting business-minded consumers who want an interactive tool that they can use while watching the network’s broadcasts or anywhere else. The application is available for free in Apple’s App Store.

“‘From a trader’s perspective, life at the terminal has all sorts of things going on,’ said Jeff Misenti, vice president and general manager of Fox News Digital, New York. ‘We’re a channel talking about all that stuff, and now we have a medium with a device where viewers can play and act along.

“‘“[We’re aiming for] immersive devices and experiences that people can use not only on the go but also while watching the channel,’ he said. ‘This is baseline – we have grandiose plans to keep upgrading as the device improves.'”