Jeff Bercovici of Conde Nast Portfolio writes Monday that Fox Business Network‘s ratings growth so far this year means that it will surpass CNBC in about 70 years.
Bercovici writes, “Over the weekend, the Washington Post reported that FBN averaged 8,000 viewers during daytime programming and 20,000 viewers in primetime in the first three weeks of July. That’s a little better than the numbers reported at the start of the year, when the channel was reaching 6,000 viewers during the day and 15,000 in the evening.
“But at that rate of growth, it will be another 3,588 weeks, or 69 years, before FBN matches CNBC’s daytime audience of 284,000. By then, Murdoch will be 146 years old, and on his seventh wife, if current trends hold (and assuming no growth in CNBC’s numbers). Good thing he’s in excellent health.
“As you can see, there is a silver lining here: It should only take FBN 17 years to overtake CNBC in primetime.”
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