Jeff Bercovici of Conde Nast Portfolio writes Friday that Fox Business Network anchors and reporters won’t be using the word “network” all that much on the air, for reasons he doesn’t fully understand.
“(By the way, Asman’s show is called America’s Scoreboard. News stories of the day are discussed in business terms, with each being awarded a ‘buy,’ ‘sell’ or ‘hold’ rating. He follows Neil Cavuto, who in turn follows the 5 p.m. show, Happy Hour, which will air live from the Bull & Bear bar in Manhattan’s Waldorf-Astoria Hotel.)
“What gives? If there’s been a change in strategy, no one’s notified the PR department. A Fox Business spokeswoman declined to comment, but as of yesterday press releases were still including ‘Network’ in the name, and the ‘FBN’ abbreviation still appears on FoxBusiness.com.”
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