OLD Media Moves

Fox Business hits viewership mark

October 2, 2008

Brian Stelter and Jacques Steinberg of the New York Times write that the Fox Business Network, which turns a year old later this month, finally had enough of an audience to be measured by Nielsen Media.

Fox Business NetworkStelter and Steinberg write, “That figure was 81,000, and it represented the average number of people watching for any given hour between 1 and 10 p.m., according to Nielsen Media Research.

“The figure is a milestone for the nearly year-old channel, which had never drawn an audience large enough to be considered statistically reliable by Nielsen for an extended period of time.

“Still the achievement was relatively small and fleeting: during the same period, on Monday, as the House of Representatives rejected a bailout bill and the Dow closed down nearly 778 points, CNBC drew an average of 883,000 viewers, 10 times as many as Fox Business.”

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