Categories: OLD Media Moves

Fox Business hits ratings highs while CNBC hits lows

Fox Business Network recorded its fourth consecutive quarter as the No. 1 business channel while CNBC hit 22-year lows during the business day, according to a story from Brian Flood of Fox Business.

Flood writes, “‘Lou Dobbs Tonight,’ ‘Varney & Co.,’ ‘CAVUTO: Coast to Coast,’ ‘Countdown to Closing Bell’ and ‘The Intelligence Report with Trish Regan’ finished as the top five rated business programs of the quarter and helped drive momentum across the board. Varney, Cavuto, Regan, and Claman helped the channel average 187,000 total viewers, 23% more than its Comcast owned competitor.

“Viewers flocked to FBN as the U.S. stock market continued its ascent to record highs and for up-to-the minute coverage of rising tensions with North Korea and Hurricanes Harvey and Irma. During the business day, FBN finished the quarter up 26% from last year in viewers and up 21% in the key demo of adults age 25-54, while CNBC fell 14% in viewers and 30% among the demo.

“‘Lou Dobbs Tonight’ finished as the most-watched news program on business television in both total viewers and among the demo, while Maria Bartiromo’s ‘Mornings with Maria’ saw viewership grow 10% compared to the third quarter last year.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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