Categories: OLD Media Moves

Fox Business hits ratings highs while CNBC hits lows

Fox Business Network recorded its fourth consecutive quarter as the No. 1 business channel while CNBC hit 22-year lows during the business day, according to a story from Brian Flood of Fox Business.

Flood writes, “‘Lou Dobbs Tonight,’ ‘Varney & Co.,’ ‘CAVUTO: Coast to Coast,’ ‘Countdown to Closing Bell’ and ‘The Intelligence Report with Trish Regan’ finished as the top five rated business programs of the quarter and helped drive momentum across the board. Varney, Cavuto, Regan, and Claman helped the channel average 187,000 total viewers, 23% more than its Comcast owned competitor.

“Viewers flocked to FBN as the U.S. stock market continued its ascent to record highs and for up-to-the minute coverage of rising tensions with North Korea and Hurricanes Harvey and Irma. During the business day, FBN finished the quarter up 26% from last year in viewers and up 21% in the key demo of adults age 25-54, while CNBC fell 14% in viewers and 30% among the demo.

“‘Lou Dobbs Tonight’ finished as the most-watched news program on business television in both total viewers and among the demo, while Maria Bartiromo’s ‘Mornings with Maria’ saw viewership grow 10% compared to the third quarter last year.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

Changes in stock listings upset Dallas Morning News readers

Recent changes in the stock listings in the Dallas Morning News have upset some readers,…

18 hours ago

Hollywood Reporter hires Maglio as TV editor

The Hollywood Reporter has hired Tony Maglio to be its television editor. He has been at IndieWire…

18 hours ago

Bloomberg seeks a data visualization reporter in Washington

Bloomberg News is seeking a Data Visualization Reporter in Washington DC. You’ll display data-driven insights…

18 hours ago

Law360 reporter Scharf departs for new opportunity

Law360 reporter Rachel Scharf has departed for as new opportunity. She has been covering Los Angeles…

19 hours ago

Renick departs Schwab Network for new venture

Oliver Renick, founding anchor at the Schwab Network, has left for a new venture. Renick…

1 day ago

Scaggs departs FT to start The Hedge newsletter

Financial Times staff writer Alexandra Scaggs has left to start The Hedge, a newsletter to cover grocery…

1 day ago