Categories: OLD Media Moves

Fox Business has best month ever

Chris Ariens of TVNewser.com reports that Fox Business Network‘s viewership data for June is the best in the business news channel’s 3 1/2 years.

Ariens writes, “Fox Business Network, which became a publicly rated Nielsen client three months ago today, had its best month ever in June.

6a-6a Mon.-Fri. — Total Viewers / A25-54 (Year-over-year change)
CNBC – 179,000 (-7%) / 51,000 (-12%)
FBN – 65,000 (+51%) / 14,000 (+40%)
9a-4p Mon.-Fri. — Total Viewers / A25-54 (Year-over-year change)
CNBC – 235,000 (-14%) / 43,000 (-28%)
FBN – 77,000 (+97%) / 16,000 (+100%)

“The network, which launched in October 2007, is not beating CNBC in any hour, but does occasionally see a head-to-head win, including Neil Cavuto‘s 6pm show against CNBC’s ‘Mad Money.’ It gets closest at 7pmET, when Lou Dobbs (106K Total Viewers) on FBN is up against Larry Kudlow (142K) on CNBC.

“Network EVP Kevin Magee sent a note to staff today (after the jump) thanking them for the June showing. Magee highlights the 10amET hour where the Stuart Varney-anchored show is up 121% year-over-year. CNBC is down -7% in the hour, but still handly beats FBN (262K v. 104K)”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.