Categories: OLD Media Moves

Fox Business extends total viewers streak over CNBC to five months

Fox Business Network has extended its winning streak to five months over business news rival CNBC in total viewers, according to Nielsen Media Research.

Joe Concha of The Hill reports, “Overall for October, Fox Business averaged 208,000 viewers during business day hours, while CNBC clocked in with 162,000.

“CNBC still edged Fox Business in the key 25–54 demographic that advertisers covet most, delivering 27,000 in the category compared to FBN’s 23,000.

“Fox Business has topped CNBC in 12 of the last 13 months in total viewers, according to Nielsen figures.

“When compared to October 2016, Fox saw a 5 percent gain in the demographic, while CNBC dropped 18 percent.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.