Fox Business ending year with strong ratings
Fox Business Network has seen a strong increase in ratings since it overhauled its lineup on June 1 and is ending 2015 as the fastest-growing cable network.
During the business day, the eight-year-old channel has seen a 56 percent increase in viewers to 95,000 for the second half of the year, according to Nielsen Media Research. And its viewers in the key 25- to 54-year-old demographic rose 60 percent to 16,000 viewers.
On June 1, Fox Business moved anchor Maria Bartiromo into the 6 a.m. to 9 a.m. slot. She had previously anchored the network from 9 a.m. to 11 a.m. Anchor Stuart Varney took over the 9 a.m. to noon slot, followed by Neil Cavuto until 2 p.m. A show featuring Trish Regan, who left Bloomberg Television, was added at 2 p.m.
“Once we hit the 80 million distribution mark this year, I knew viewers would begin to see what I’ve known all along — we have the best anchors, hosts and reporters in financial news who outperform CNBC every day and deliver the most compelling business programming on television,” said Fox Business CEO Roger Ailes in a statement.
Bartiromo’s show, “Mornings with Maria,” recorded a 29 percent increase in 25- to 54-year old viewers when compared to the show in that slot a year ago while Varney and Cavuto both saw double-digit increases.
Regan’s show reported a 111 percent increase in viewers compared to the same time slot a year ago.
In addition, Liz Claman‘s show at 3 p.m. recorded a 50 percent increase in viewers.