YouGovPolimetrix’s BrandIndex, which tracks consumer perception of some 1,000 brands via daily polls, is reporting that the Fox Business Network brand is among the top gainers for 2008, reports Les Luchter of MarketingDaily.
Luchter writes, “21 of the bottom 25 decliners during the second half of the year were financial service firms — all victims in one way or another of the year’s financial crisis, with AIG, Wachovia, Washington Mutual, Merrill Lynch and Morgan Stanley filling the bottom five spots.
“Yet two financial institutions — Bank of America, which acquired Merrill Lynch, and Wells Fargo, which acquired Wachovia — actually saw their consumer health increase. ‘They both came to the rescue of some other brands that were not doing well,’ says Ted Marzilli, senior vice president and general manager of BrandIndex. And a network that covers finance, Fox Business Channel, zoomed up the list to become the 15th-largest gainer of all brands.
“As for the other four in the bottom 25 decliners, two of them — Linens ‘n’ Things and Circuit City — filed for bankruptcy during the second half of 2008.”
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