Categories: OLD Media Moves

Fox Business beats CNBC during Republican convention

Alex Weprin of TVNewser.com reports that Fox Business Network has more viewers on Tuesday than rival CNBC during its airing of the Republican National Convention.

Weprin reports, “CNBC went with limited coverage, only going live from 10-11PM with Larry Kudlow and John Harwood anchoring. Fox Business was a bit more intensive, going live from 8-11:15 with Neil Cavuto anchoring. Bloomberg TV also had live coverage from 9-11, but is not rated by Nielsen.

“Bear in mind that both of these networks were competing against their politics-centric corporate siblings, so the ratings expectations were not set too high.

“From 10-11PM – the only hour FBN and CNBC were head to head – FBN averaged 388,000 viewers, including 161,000 adults 25-54. CNBC averaged 163,000 viewers, including 76,000 A25-54.

“From 8-9, FBN averaged  246,000 total viewers, and 93,000 A25-54. From 9-10, it drew 307,000 total viewers and 111,000 A25-54.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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