Categories: OLD Media Moves

Fox Business beating CNBC on the Web

Michael Learmonth of Silicon Alley Insider writes Tuesday that new business news network Fox Business Network continues to garner more online traffic than rival CNBC.

Learmonth writes, “FoxBusiness.com beat its rival on the Web again in June with 1.6 million unique visitors, compared to CNBC.com’s 1.4 million uniques, according to Nielsen.

“This comes down to one thing: the ‘news’ button on FoxNews.com refers to FoxBusiness.com. Easy, huh? Amazingly, CNBC has no such deal with MSNBC.com or any other general news site that could send them traffic. Since MSNBC.com is s 50/50 JV between NBC U and Microsoft, routing traffic to a third party site isn’t a slam dunk, but you’d think Jeff Zucker’s group could manage to send some traffic to their business site.

“That said, CNBC’s Web visitors do spend a lot more time on the site: 30 minutes on average during June, compared to 7 minutes for Fox Biz. The difference is there is plenty more content on CNBC (including real-time stock quotes) and most of Fox Biz’s traffic is coming from Fox News, not necessarily a business news audience.”

Read more here.

Recent Posts

Dynamo hires former Business Insider executive editor Harrington

Former Business Insider executive editor Rebecca Harrington has been hired by Dynamo to be its…

1 day ago

Bloomberg TV hires Kerubo as desk producer

Bloomberg Television has hired Brenda Kerubo as a desk producer in London. She will be covering Europe's…

1 day ago

Jittery CNBC staff reassured by new boss

In a meeting at CNBC headquarters Thursday afternoon, incoming boss Mark Lazarus presented a bullish…

1 day ago

Making business news accessible to a wider audience

Ritika Gupta, the BBC's North American business correspondent, was interviewed by Global Woman magazine about…

1 day ago

Rest of World hires Lo as China reporter

Rest of World has hired Kinling Lo as a China reporter. Lo was previously a…

1 day ago

Bloomberg rises to No. 7 biz news website

Bloomberg News saw strong unique visitor growth to its website in October, passing Fox Business…

1 day ago