BrandWeek’s survey of brands shows that Fox Business Network‘s brand was one of the 10 biggest gainers in 2009.
Fox Business Network’s brand ranked No. 7 among those gaining in brand awareness. Ford Motor Co. was No. 1, and Facebook was No. 2.
BrandWeek notes, “Meanwhile, the two-year-old startup Fox Business Channel was cited as the No. 7 most-improved brand. Marzilli noted that over the past two years Fox cable network brands have all preformed ‘very well.’ Said Marzilli: ‘Fox is associated with Republicans and conservatives. Maybe the loss of the Republicans in the last election is causing them to galvanize around Fox.’
“The recession, of course, continues to influence the kind of brands high on consumers’ radar. Discounter Big Lots was the eighth most-improved brand while fast-food chain Chick-Fil-A ranked No. 10, indicative of out-of-home dining habits these days.”
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