Categories: OLD Media Moves

Fox Busines, CNBC see audience declines in past month

TALKING BIZ NEWS EXCLUSIVE

Both Fox Business Network and CNBC have seen a double-digit decline in viewers since the early August market turmoil drove numbers up, according to Nielsen data obtained by Talking Biz News from an independent third party.

The data shows that Fox Business has done a better job of retaining viewers in the key 25 to 54 age group, while CNBC has done a better job of retaining viewers overall.

Fox has seen a 33 percent decline in viewers in the 25-54 age group since the audience peak during the week of Aug. 8-14, while CNBC has seen a 39 percent drop in viewers in that age bracket.

Overall, Fox has seen a 44.8 percent drop in viewers since that week, while CNBC was down 43.1 percent from the August peak.

Here are the numbers:

CNBC

Week           Total viewers                25-54 demographic

Aug. 1-7                    296,000                   77,000

Aug. 8-14                  399,000                   99,000

Aug. 15-21                318,000                   79,000

Aug. 22-28                293,000                   73,000

Aug. 29-Sept. 4          253,000                  60,000

Sept. 5-9                    227,000                  60,000

Fox Business Network

Week         Total viewers                   25-54 demographic

Aug. 1-7                    79,000                       16,000

Aug. 8-14                107,000                       21,000

Aug. 15-21                86,000                       16,000

Aug. 22-28                66,000                       15,000

Aug. 29-Sept. 4         60,000                       12,000

Sept. 5-9                  59,000                        14,000

Here’s viewer data going back to mid-June that Talking Biz News posted a month ago.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

View Comments

    Recent Posts

    Dynamo hires former Business Insider executive editor Harrington

    Former Business Insider executive editor Rebecca Harrington has been hired by Dynamo to be its…

    4 hours ago

    Bloomberg TV hires Kerubo as desk producer

    Bloomberg Television has hired Brenda Kerubo as a desk producer in London. She will be covering Europe's…

    4 hours ago

    Jittery CNBC staff reassured by new boss

    In a meeting at CNBC headquarters Thursday afternoon, incoming boss Mark Lazarus presented a bullish…

    4 hours ago

    Making business news accessible to a wider audience

    Ritika Gupta, the BBC's North American business correspondent, was interviewed by Global Woman magazine about…

    5 hours ago

    Rest of World hires Lo as China reporter

    Rest of World has hired Kinling Lo as a China reporter. Lo was previously a…

    5 hours ago

    Bloomberg rises to No. 7 biz news website

    Bloomberg News saw strong unique visitor growth to its website in October, passing Fox Business…

    5 hours ago