TALKING BIZ NEWS EXCLUSIVE
Both Fox Business Network and CNBC have seen a double-digit decline in viewers since the early August market turmoil drove numbers up, according to Nielsen data obtained by Talking Biz News from an independent third party.
The data shows that Fox Business has done a better job of retaining viewers in the key 25 to 54 age group, while CNBC has done a better job of retaining viewers overall.
Fox has seen a 33 percent decline in viewers in the 25-54 age group since the audience peak during the week of Aug. 8-14, while CNBC has seen a 39 percent drop in viewers in that age bracket.
Overall, Fox has seen a 44.8 percent drop in viewers since that week, while CNBC was down 43.1 percent from the August peak.
Here are the numbers:
CNBC
Week Total viewers 25-54 demographic
Aug. 1-7 296,000 77,000
Aug. 8-14 399,000 99,000
Aug. 15-21 318,000 79,000
Aug. 22-28 293,000 73,000
Aug. 29-Sept. 4 253,000 60,000
Sept. 5-9 227,000 60,000
Fox Business Network
Week Total viewers 25-54 demographic
Aug. 1-7 79,000 16,000
Aug. 8-14 107,000 21,000
Aug. 15-21 86,000 16,000
Aug. 22-28 66,000 15,000
Aug. 29-Sept. 4 60,000 12,000
Sept. 5-9 59,000 14,000
Here’s viewer data going back to mid-June that Talking Biz News posted a month ago.
