One of the benefits of folding Business 2.0 has been an increase in tech advertising in Fortune magazine, writes David Kaplan of PaidContent.org.
“‘We took the brand publisher roles out a few years ago and then reinstated them this past year. That has led to bookings being up at our magazines this past year in a pretty difficult environment, as the business/financial category is a difficult category right now.’ Some of the other issues we discussed included:
— Video growth: It wasn’t the sudden competition from Fox Business News that spurred the the unit to pursue video more aggressively for CNNMoney.com, Shah said. Either way, he told me, the timing has been right. ‘The number of streams we’re doing per month is growing fast. In January, after launching on the 15th, we did seven million; in February, we’re on pace to do twice that. According to Nielsen, the average viewer spent 45 minutes watching videos at CNN/Money.com. There isn’t a lot of inventory in this category, so that also makes us a little more attractive to advertisers.'”
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