Categories: OLD Media Moves

Fortune's redesign helped with new publisher

Matthew Schwartz of BtoB Magazine takes a look at the redesigned Fortune magazine and notes that the naming of a dedicated publisher for the business magazine will also help in its bid to turnaround ad sales.

Schwartz wrote, new publisher Hugh “Wiley said there are ‘positive signs’ heading into 2008, with good momentum in core categories and a turnaround expected for automotive advertising.

“The new Technology section will provide for more integrated marketing packages, Wiley said. ‘We have signed an integrated deal with a major telecom for a $5 million annual program that’s dialing right into the technology section in print, with online, conference, video and broadcast components,’ he said, adding that he could not yet name the advertiser. ‘We want to leverage our technology coverage to the technology sector in interesting ways.’

“Wiley said he is eager to enhance the Fortune 500 franchise. For the first time ever, next year’s issue will be a standalone (May 5) and will be marketed along with the first Fortune 500 Conference, scheduled for December in Washington, D.C. Fortune is also expanding its presence on corporate sibling CNNMoney.com, providing breaking news coverage, online video and increased blog coverage.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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