Fortune’s new owner wants to make it a pre-eminent biz media brand

Fortune magazine’s new owner Chatchaval Jiaravanon wants it to become the pre-eminent business media brand, writes Fortune president Alan Murray.

Murray writes, “The new Fortune plans to place itself squarely at the center of that change. We will chronicle it, analyze it, benchmark its successes, spotlight its failures, and provide opportunities for business leaders to better understand and profit from it. Our goal is to be the indispensable guide to the new era, all over the globe.

“We also will reaffirm our commitment to making business better, in every sense of that word. We will continue to encourage diversity in the workplace, in order to ensure society makes the best use of its most precious resource – people. We will spotlight business’s ability to address the world’s most pressing social and environmental problems. And we will prod business leaders to take the long view, elevating innovation and future performance over short-term profit. At the end of the day, business must serve the needs of society, and only if it does so will society allow it to prosper.

“So stay with us. We will be investing in our journalism, building up our communities, improving our technology, and expanding our geographic reach.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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