Fortune magazine’s new owner Chatchaval Jiaravanon wants it to become the pre-eminent business media brand, writes Fortune president Alan Murray.
Murray writes, “The new Fortune plans to place itself squarely at the center of that change. We will chronicle it, analyze it, benchmark its successes, spotlight its failures, and provide opportunities for business leaders to better understand and profit from it. Our goal is to be the indispensable guide to the new era, all over the globe.
“We also will reaffirm our commitment to making business better, in every sense of that word. We will continue to encourage diversity in the workplace, in order to ensure society makes the best use of its most precious resource – people. We will spotlight business’s ability to address the world’s most pressing social and environmental problems. And we will prod business leaders to take the long view, elevating innovation and future performance over short-term profit. At the end of the day, business must serve the needs of society, and only if it does so will society allow it to prosper.
“So stay with us. We will be investing in our journalism, building up our communities, improving our technology, and expanding our geographic reach.”
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