Fortune's downfall and its redesign

Marion Maneker of The Big Money writes Thursday that he doesn’t think that a redesign of Fortune magazine is going to help the business glossy.

Maneker writes, “I might even go out and buy the magazine next week just to get it. But if Patricia Sellers doesn’t deliver, I can’t see much else in the magazine that would make me want to subscribe again.

“I say this as someone who read this biweekly magazine nearly cover-to-cover. There was a time in the late 1990s when Fortune was the best magazine in America. It came about as a combination of an extraordinary moment when business was vibrant, refreshing and transformative. Under John Huey, the magazine was packed with talent and took risks of every sort.

“Today is another era. I don’t expect Fortune to be that magazine again. It couldn’t no matter how much money it had to spend. But with the little that I’ve seen of the redesign, I don’t know what it is today.”

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