Fortune.com unveils new design

Rafat Ali of PaidContent.org writes about the relaunch of the Fortune.com web site.

Ali wrote, “Fortune.com has redesigned its site, emphasizing the magazine and the brand much more than what it was/became under the CNNMoney.com umbrella. It is a very clean looking redesign, with only a top network-band giving any hint of it being part of CNNMoney sites (and then Fortune.com URL redirects to http://money.cnn.com/magazines/fortune/, so that makes it clear).

“This comes as Fortune magazine is readying to launch its big print redesign in December or Jan. Some parts of bringing-the-big-brands-back strategy were hinted by Ann Moore, CEO of Time Inc, when she spoke to us around our FOBM conference last month: ‘What happened is we took the emphasis off the brands…it seemed crazy not to re-establish the power of these brands. We put in a new management team in place now.’ Also, since Fortune absorbed a lot of Business 2.0 journalists, it now has expanded online daily coverage on Fortune site.”

However, John Koblin of The New York Observer notes the redesign looks a lot like the Conde Nast Portfolio web site.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.