Categories: OLD Media Moves

Fortune to launch in India; other markets to follow

Meg Tirrell of Bloomberg News writes about Fortune‘s launch of an edition in India next year and notes that other editions are likely to follow.

Tirrell wrote, “Fortune is seeking readers and advertisers overseas to offset falling advertising revenue in the U.S. The magazine’s ad sales dropped 12 percent in the first nine months of the year after declining 3.8 percent in 2006, according to data from the Publishers Information Bureau.

“For the Indian edition, Fortune partnered with ABP Pvt., an Indian newspaper and magazine publisher and owner of three television news channels. Financial terms of the agreement weren’t disclosed.

“Fortune plans to start more local editions after next year, Perissi said, declining to be specific.”

Read more here.Â

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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John R says:
October 31, 2007 at 2:28 pm
Its a great news for Indians- can't wait to get the Mag delivered on my doorstep within hrs of publications. Its some kind of amzing though that Fortune has choosen ABP ( Ananda Bazar Patrika) Pvt. which is based in the Marxist ruled state of Web Bengal.:roll:
Symbol of Capitalism in the Heart of Marxism ( Communist Party of India is ruling the state continuously for last 30+ years).