OLD Media Moves

Fortune subscriber is upset and won't renew

January 4, 2006

At least this reader isn’t upset with the editorial content. But the business magazine has just lost a reader.

Here is the post: “I received an invoice in the mail today. It wasn’t just any invoice. It was from a magazine I used to really enjoy. However, after receiving it, I decided I’ve had enough of them.

“The magazine is Fortune. This was literally one of my favorites. I read it cover to cover every month and learned a lot. However, the principles they betrayed in this one invoice made them a company I’ll scorn for life. I received an invoice demanding payment (for 2 week into the future due date mind you), for a subscription I didn’t request. I subscribed for 1 year and received my 1 year’s magazines. Apparently, this is a strategy where they “automatically” sign you up for the next year once your one year’s subscription runs out. I wouldn’t even be all that upset if they sent me something saying that and requesting payment. However, the verbiage in this invoice was more like I was delinquent on my mortgage payment, saying things like “it is imperative you pay this immediately”, etc. Excuse me? I don’t think so. I even had to “cancel” this subscription renewal I never asked for by calling their automated B.S. number.”

The entire blog post can be read here.

This poses an interesting question: Are newspapers and magazines losing subscribers because of the editorial content isn’t what readers want, or are they losing readers because of how they handle their business operations? I haven’t seen this question addressed in any of the hang-wringing coverage about the woes of the media. Maybe, just maybe, it’s not all the journalist’s fault.

Subscribe to TBN

Receive updates about new stories in the industry daily or weekly.

Subscribe to TBN

Receive updates about new stories in the industry.