Fortune signs deal for its ad technology
Fortune is partnering with Placements.io as it rebuilds its advertising technology stack, reports Sara Guaglione of Publishers Daily.
Guaglione writes, “Placements.io will serve as Fortune’s revenue management platform. The Seattle-based start-up works with publishers and ecommerce partners.
“The company offers integrations with Salesforce, NetSuite, Google Ad Manager, as well as a proprietary migration automation tool, allowing publishers to quickly migrate to Placements’ platform.
“‘Fortune has been granted the opportunity to reinvent our business and partner with a progressive company like Placements.io, which positions us for success,’ stated Michael Schneider, Chief Revenue Officer at Fortune.
“He added: ‘Their next-generation platform integrations approach, as well as the number of meaningful enhancements and releases they provide, builds confidence for our future.'”
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