Categories: OLD Media Moves

Fortune planning India edition

Time Inc. plans to start an Indian edition of Fortune magazine under a license deal with a local media company, an editor at the U.S.-based business publication said Friday.

Rajesh Mahapatra of the Associated Press wrote, “Currently, the magazine, published every two weeks, sells about 8,000 copies per issue in India. That number could increase 10 times with a local edition, [international editor Robert] Friedman said. Under a license deal, Fortune would get a royalty from the Indian partner.

“Rapid globalization of the Indian economy and rising middle class incomes are driving demand for such products as Fortune, which caters to wealthier readers interested in international investments and personal finance. Several global media companies have entered India in recent years to seize the opportunity in this segment of readers with more money to spend on leisure and business reading.

“New York-based Conde Nast Publications Inc. recently introduced a local edition of fashion and lifestyle magazine Vogue. Conde Nast also plans to bring Glamour, Vanity Fair and Traveler to India depending on the success of Vogue.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

View Comments

  • it is only a logical conclusion that Fortune is coming to India. But , I think it has woken up a bit late to the now imminent fact that India is soon going to be a global economic super-power. It is one of the two fastest growing economy and its affluent class is growing at a rate better than most countries in the world. Another advantage is the language.
    It is almost mandatory for anybody to be well versed in english to ahieve something and India has endless numbers of them.

    Better late than never-
    Best of luck to Fortune.

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