Fortune launches new tech site

Fortune launched Thursday a new technology site, Brainstorm Tech, offering reporting, commentary and in-depth stories on the latest technology news and trends from the magazine’s technology team.

Contributors will include Stephanie Mehta, Jon Fortt, Adam Lashinsky, Jessi Hempel, Michael Copeland and Jeffrey O’Brien, among others.

Brainstorm Tech hopes to combine the Fortime brand with a marketplace of smart ideas fueled by “brainstorming” with some of the best technology writers and thinkers in the field.

The new site will include:

• “Guest Brainstorms” — Contributions from influential names in the tech industry such as Jeremy Allaire, CEO of Brightcove; John Chen, CEO of Sybase; and Iqbal Quadir, founder of Grameen Phone.
• Apple 2.0 –- Phil Elmer-Dewitt’s up-to-the-minute commentary on all things Apple.
• Footage and live blogging from the Fortune conferences where readers can watch footage of speeches and panel discussions and read up-to-the minute commentary from Fortune writers at the events.
• Other sections include: Mobile, Tech@Work, Cool Companies, Big Tech and Infotech 40.

Rafat Ali of PaidContent.org writes that the site is Fortune’s attempt to compete with AllThingsD, the Wall Street Journal’s tech site.