Fortune goes global; BusinessWeek goes local

Chris Roush

Chris Roush is the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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  1. AJ says:

    BusinessWeek, as I understand it, has eight local language editions around the world, so it can hardly be accused of focusing solely on the local market. I would actually suggest that Fortune’s venture into the Indian market is following BusinessWeek’s model of developing its brand in local markets, as opposed to heading in a totally different direction.

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