Fortune magazine editor Alan Murray has been named the chief content officer of parent company Time Inc.
Emily Jane Fox of Vanity Fair interviewed him about his new position:
How are you feeling today?
Good. Look, it’s humbling, first to be asked to fill the shoes of Norm Pearlstine, whom I’ve admired and respected my whole life as one of the great journalists of our times. It’s also humbling to be asked to take custody for this incredible collection of media brands. But it’s exciting, too. I think we have huge opportunities. I just came back from the Fortune Brainstorm Tech conference. Those live events are a really great demonstration of the power of the brand. You had Draymond Green of the Golden State Warriors asking questions ofBob Iger, the C.E.O. of Disney. I thought, “gosh, that’s the kind of group that only we can bring together.”
I was riding in an Uber on the way back from the event, and the Uber driver said, “oh, yeah. This is a pretty great event but you really should come to the Food & Wine Classic. That one is really good.” Those live events really show the incredible connection that people have to these brands. We just have to figure out how to turn that into a great digital business, as well.
How are you prioritizing what comes next in order to get there?
I think number one is we have to become truly mobile first. That’s where the audience growth is. The cool thing about journalism right now is that more and more people are reading more and more media than ever before, but it’s happening on mobile devices.
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