Categories: OLD Media Moves

Fortune cover story available online on Amazon, not on its website

Peter Kafka of All Things Digital writes about how the latest Fortune cover story — about Facebook — is not on its website and available for purchase on Amazon.com

Kafka writes, “Last year, Fortune magazine was so proud of an Apple cover story that it made it hard for people to read: The magazine kept the piece off the Web and only made it available to subscribers, via the print edition and an iPad app, or to people who bought the story as an Amazon e-book.

“Now it is trying the same gambit, but with Mark Zuckerberg instead of Steve Jobs. If you want to read ‘Inside Facebook,’ Miguel Helft and Jessi Hempel’s pre-IPO profile, you’ll need to pay up.

“I just plunked down $1.99 for the Amazon edition, and zipped through it this morning. Like the Apple story, this one is focused on the company’s structure and management philosophy more than anything, which is quite useful for outsiders. Alas, no org chart.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.