Categories: OLD Media Moves

Fortune confuses subscribers with varying subscription rates

Hal Morris, writing on his GrumpyEditor.com site, wonders about Fortune’s various subscription prices.

Morris writes, “A long-time subscriber to Fortune magazine is baffled on receiving a renewal form enclosed with the latest issue, offering one year (14 issues) for a steep $59.95 — four times higher than the previous renewal rate paid, observes Grumpy Editor.

“And that is offered on a ‘professional rate extension form.’

“A few days later another ‘professional rate extension form’ arrives, this time by mail, showing the same $59.95 ‘deal.’

“Grumpy Editor finds Fortune’s rates and number of issues vary.

“Its own site (subscription.fortune.com) lists the one-year (20 issues) cost at $19.99 for print and digital.

“Page 6 of the July issue puts the one-year rate at $22.

“Confusing?”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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